CONCLUSION

The conclusion is based on a completed research. In this case, the questionnaire forms that have been given out shows that the majority of the people who are willing to join Taylor's University are due to the courses offered by the Taylor's University itself. However, it also shows that if the price of the fees is increased, it literally does not change their decision to pursue their studies or having any difficulties towards it. This is because Taylor's University is able to satisfy their demand by offering various courses of their choices. Furthermore, the reputation is one of the significant factor for them in choosing Taylor's University as their educational institution compared to other colleges or universities. By this, it clearly proves that the reputation has great symbolic importance for them. Besides, one of the finest solutions that can lead Taylor's University in becoming well-progressed is by enhancing the quality from the aspect of the teaching techniques. The next thing is to have various sessions between the lecturers and the students. This is because interaction and communication are needed to upgrade the level and also the quality of the university. Finally, Taylor's University should offer more scholarships for those who succeed to achieve excellent results. Without realizing it, this matter is able to attract more capable students to join the Taylor's University.
Overall, the students are inelastic towards the price because price does not play a major factor in demand in selecting an university.